Pure in Essence is a self care brand grounded in the philosophy that when you know better you do better. One way to achieve self-care is through thoughtful skin care. All products are hand crafted with high quality ingredients that offer the clean you need with the luxury you want. There is no single brand that can cater to everyone because we all have different and specific needs, but at the end of the day the goal is the same, clean & healthy skin. Pure In Essence was started to care for my skin but it was grown to care for yours.